BIZ LIFE CON: Second Act Women 2025

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KOA PERFORMANCE COACHING

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Why NOW Is THE Time To Start Your Podcast (and How To Monetize It)

Podcasting: The Time Is NOW:

464M+ podcast listeners worldwide (2024) — projected to 500M+ by end of 2025.
Low barrier to entry — you just need a mic, your phone, and your voice!
Authenticity wins — listeners crave real, unscripted conversations.
Own your audience — no more fighting algorithms.
Evergreen content — your episodes keep growing your impact even while you sleep.

The global podcast market was valued at $23.5B in 2023 and is projected to reach $94.88B by 2028!

Ways To Monetize Your Podcast (Even When Starting Small)

Sponsorships & Ads – Brands love loyal, niche audiences.
Affiliate Marketing – Promote products you trust, earn commissions.
Merchandising – Shirts, mugs, digital products = extra income.
Subscriptions – Paid content through Patreon, Supercast, or Apple.
Coaching/Consulting – Build authority and attract clients.
Live Events/Communities – Workshops, retreats, masterminds.

Even with just 1,000 loyal listeners, you can earn $500–$2,000+ per month from sponsors!

Fast Facts: 2025 Podcasting Stats You Should Know

78% of Americans are aware of podcasts.
62% of people 12+ have listened to a podcast.
Podcast listeners are 68% more likely to follow brands on social media.
41% trust podcast ads more than any other medium.
Podcast listeners typically have higher education and $75K+ incomes.

Women in Podcasting (2024/25)

Female podcast listenership is at an all-time high.
It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV. (Source: Westwood one)
Brands targeting women should give podcasts a starring role in media plans: Female podcast audiences have hit record highs in habituation and reach. (Source: Westwood one)
Gen Z and Millennials (especially women 18–34) are the fastest-growing audience segment.

Quick Start Tools to Launch Your Podcast & MORE:

Useful Links

Amazon Store: Shop My Favorites?

Rate T&T Podcast: Show Some Love?

Podcasting Tools:

Remote Recording: Streamyard?

AI Podcast Editing: Cast Magic?

Podcast Hosting: Libsyn?

Guest Scheduling: Calendly?

KO Private Empowerment Coaching & Public Speaking

Final Words: Your voice is your superpower.
Someone out there needs to hear your story — and podcasting is the bridge.

The only thing standing between you and your podcast is hitting record.

Stay Connected:

IG: @TurmericTequila
Website: TurmericAndTequila.com
Host: Kristen Olson | @Madonnashero
KO Empowerment Coaching: KOAlliance.com
T&T On Apple: https://podcasts.apple.com/es/podcast/turmeric-and-tequila/id1798847835
T&T ON Spotify: https://open.spotify.com/show/6uLQPsMFsJtDNAkOQKQkwg
T&T On YouTube: https://www.youtube.com/@turmerictequila

Podcast Stats Resources:

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FULL SPEECH: By Kristen M. Olson

Roundtable Talk: “Why Now Is THE Time To Start Your Podcast (and How To Monetize It)”

Total Time: 20 Minutes

0:00–2:00 | Quick Intro + Set the Stage

Welcome attendees.
Frame the conversation: “Podcasting isn’t the future — it’s the now. And there has never been a better, easier, or more profitable time to jump in.”
Brief speaker introductions (if multiple participants).

2:00–8:00 | Why NOW is the time

Talking Points:

Explosive Growth:
- Over 464 million podcast listeners globally as of 2024 — expected to surpass 500 million by end of 2025.
Low Barrier to Entry:
- You don’t need a studio — just a phone, a mic, and your voice.
Authenticity Wins:
- Consumers crave real, unscripted conversations over polished media.
Ownership of Audience:
- Build a direct relationship with your listeners without relying fully on social media algorithms.
Evergreen Content:
- Podcast episodes live forever — build a library that keeps growing your reach while you sleep.

Data Drop: (use quick stats)

“The global podcasting market was valued at $23.5 billion in 2023 and is projected to grow to $94.88 billion by 2028.”

8:00–14:00 | How to Monetize a Podcast (Even if You’re Just Starting)

Monetization Strategies:

Sponsorships & Ads
- Even small, niche podcasts can land sponsorships if they have loyal audiences.
Affiliate Marketing
- Promote products you believe in, earn commission on every sale.
Merchandising
- Branded merch — shirts, mugs, digital downloads.
Subscriptions & Paid Content
- Exclusive episodes, ad-free feeds through Patreon, Supercast, Apple Subscriptions.
Coaching/Consulting/Services
- Podcast as a credibility builder ? drive listeners to your higher-ticket offers.
Live Events & Community
- Monetize via in-person events, workshops, masterminds.

Real Life Example: “Some podcasts with just 1,000 loyal listeners can pull in over $500–$2,000/month through small sponsor deals.”

14:00–18:00 | Fast Facts: Current Podcasting Stats to Know

Lightning Round – 1 Minute Each:

78% of Americans are now aware of podcasting.
62% of people aged 12+ have listened to a podcast (growing fastest in Gen Z & Millennials).
Podcast listeners are 68% more likely to follow a brand on social media.
41% of monthly podcast listeners say they trust ads on podcasts more than any other medium.
Podcast listeners have higher purchasing power — typically more educated and earn $75K+ per year.

18:00–20:00 | Call to Action + Final Thoughts

“The only thing standing between you and your podcast is hitting record.”
Final encouragement: “Your voice is your superpower. Your story matters. There’s someone out there waiting to hear exactly what you have to say — and podcasting is your microphone to the world.”
Invite attendees to ask a question or connect after the session.

? Bonus Tip: Have a simple printable handout or slide with: