About Us

Kristen M. Olson
Founder & Host

Knowing there is always better way, we just have to look for it 🙂

Kristen M. Olson

Creative. Coach. Leader. Athlete. Entrepreneur. Podcaster. Pup Mom.

Uniting mission driven humans everywhere.

Highly skilled and passion-driven professional with demonstrated success and progressive growth in leading fundraising efforts, organizing and managing large-scale events, as well as acquiring artists while scaling large and small events. Champion at human relations, fashion & creative, organization management, and relationship management. Instrumental in managing strategic partnerships, marketing, and branding efforts, identifying culture marketing opportunities, developing potential culture activations, and leading activation strategy. Success in designing and launching marketing campaigns leading to increased audience growth rate by 15%. Excel at identifying regional artists and opinion leaders to boost culture plans, executing culture marketing business plans, managing event ticketing plans, achieving media outcomes and building high-performing teams.

Former D1 athlete, CrossFit Games Athlete, and current podcaster, Turmeric & Tequila™.

Areas of Expertise:

Marketing Planning & Collaboration | Business Planning | Culture Activations

Digital & Integrated Marketing Strategies | Culture Expert | Market Trend Analysis  

Large-Scale Event Execution | Social Innovation | Media Buying | Brand Planning & Execution

Digital & Social Media Landscape | Coaching & Mentoring | People Management | Brand Relevance 

Artist & Influencer Acquisition | Brand Experience Management | Lifestyle & Culture-based Marketing

Collaborative Project Management | Brainstorming | Budget Management | Marketing Communications

Traditional & Non-traditional Brand Marketing Strategies | Event Production | Culture Trend & Scene Identification

PRO TIP: Dream, Believe, Achieve.

Philosophies: T&T 

• Team is everything AND independence is a top core value.
• Botox the wrinkles AND highlight the scars. 
• Living on the trending setting tip AND on the couch with my dog. 
• Constant adaptation AND being still.
• Thankful for the past AND present for the future.
• Leadership is the greatest responsibility AND so if following your heart.  
• Opportunity cost is real AND so is saying yes to the moment. 
• Spend time as you feel AND invoice for it as needed. 


• George Mason University, D1 Lacrosse, 3X Capt.

• 5X CrossFit Game Athlete, 2nd Place Affiliate Cup Finish 2011

• Multitude of lacrosse and CrossFit competitions (fuller list here)


KO Alliance strategically aligns, partners, builds, and activates brands into the fitness, wellness, and lifestyle spaces, creating mutually beneficial relationships for athletes, gyms, and companies at large. We focus on mission driven businesses and humans.
Together, we’ll spread the gospel of fitness. Please inquire for the specific service you are interested in for details and prices. Info@koalliance.com

FORMATION (Power Tribe):
A united female crew recognizing, acknowledging, and embracing our power- collectively inspiring positive action, support, and influence for all.
We created this team to unify the movers, the shakers, and dreamers all together to support one another. It doesn’t matter what field you are in or what your agenda is. It only matters that you have a positive mission and are seeking to make the world a better place via your purpose, whatever that may be.
We started with one question, “Is there a better way?”
We all believe, “Yes.”
And so, our journey together began.
Women from across the country (ultimately, the world) will be united by sharing their mission and exploring ways in which we can support each other, even if it is as simple as a social media ‘like’, or a fitting introduction to helping one another fund initiatives, support charities, or major collaboration. At a minimum, we’ll be informed on what other fellow, power players are up to. If you are in this group you know you have the power to not only change the game, but build it. Imagine, if there was a whole team of you, at your fingertips- ready to support you? Power.
And yes, Formation, like Beyoncé. One main goal, we get so big she sues or gives her blessing. Either acceptable:). #lifegoals