Kristen M. Olson
Founder & Host
Knowing there is always better way, we just have to look for it 🙂
Experienced and innovative marketing professional with 20+ years experience in brand development and management and particular expertise with strategic partnerships, integrated marketing strategies, strategic territory management and relationship building. Broad based background encompasses strong work ethic and commitment to organizational objectives within highly competitive athletic wellness, and fitness markets. Tactical planner and team builder with ability to attract key players, commercial sponsorships and develop lasting, mutually beneficial business relationships- domestically and internationally. Recognized for decisive leadership and proven ability to execute sound decisions while directing product development and launches.
• Strategic Partnerships
• Mission Driven Businesses and Humans
• Diversity & Inclusion
• Sponsorship Acquisition (5, 6, & 7 figures)
• Brand Awareness and Audience Expansion
• Ambassador Programs/Influencers
• Strategic Account Management
• Program Management
• Territory Management
• Integrated Marketing
• Strategic Planning & Analysis
• Strong Leadership
• Mutually Beneficial Relationship Building
• Athletic Apparel, Ideologies, Tools, and Initiatives
PRO TIP: Dream, Believe, Achieve.
• Team is everything AND independence is a top core value.
• Botox the wrinkles AND highlight the scars.
• Living on the trending setting tip AND on the couch with my dog.
• Constant adaptation AND being still.
• Thankful for the past AND present for the future.
• Leadership is the greatest responsibility AND so if following your heart.
• Opportunity cost is real AND so is saying yes to the moment.
• Spend time as you feel AND invoice for it as needed.
• George Mason University, D1 Lacrosse, 3X Capt.
• 5X CrossFit Game Athlete, 2nd Place Affiliate Cup Finish 2011
• Multitude of lacrosse and CrossFit competitions (fuller list here)
LEAVE A T&T PODCAST REVIEW HERE , xo.