“Visibility isn’t about a huge marketing budget — it’s about strategy, consistency, and showing up where your community already is.”
-Kristen Olson
290. Small Business, Large Visibility: Real Marketing That Actually Works
Small businesses don’t need massive marketing budgets to get noticed — they need the right strategy. In this solo episode of Turmeric & Tequila, host Kristen Olson breaks down practical, no-fluff marketing strategies that entrepreneurs and local businesses can implement immediately to increase visibility, attract customers, and grow their brand. Drawing from 20+ years as an entrepreneur, brand partner, and athlete, Kristen shares the same marketing approaches she has used while working with companies like Reebok, Red Bull, and Champion, along with building her own businesses and a top 2% globally ranked podcast. This episode was inspired by an upcoming community event where Kristen will be speaking about marketing for local and small business owners who want results without spending thousands on agencies or complicated advertising funnels. If you’re a founder, side-hustler, or entrepreneur trying to grow your brand in today’s noisy marketplace, this episode delivers simple, actionable marketing strategies you can start using today.
Kristen covers:
- Simple SEO strategies anyone can implement
- Smarter social media marketing
- Cost-effective ways to build visibility
- The power of partnerships and community
- Why real-life events still matter in a digital world
- Practical steps to start marketing your business today
No huge budgets.
No marketing overwhelm.
Just real strategies that work.
SMALL BUSINESS, BIG VISIBILITY Speech Deck 2026 (PDF)
Time Stamps:
00:00 – Intro & Welcome
00:29 – Episode Overview: Small Business Big Visibility
00:36 – Special Event Announcement & Talk Structure
01:05 – Sponsor Shoutout: Colorado Clownfish Swim School
01:21 – Sponsor Shoutout: Declan James Watches
02:45 – Host Intro & Background
03:40 – The Truth About Visibility & Marketing Myths
05:15 – SEO Basics: Google Looking for Clarity
05:45 – Strategy #1: Answer Questions People Ask You
06:45 – Strategy #2: Use Words Your Customers Use
08:00 – Strategy #3: Consistency Beats Perfection
09:00 – YouTube & YouTube Shorts Strategy
10:20 – Social Media Strategy: Avoid Burnout & Stickers/T-Shirts
12:00 – Three Pillars of Social Media: Value, Authenticity, Consistency
13:15 – People Follow People, Not Businesses
14:30 – You Don’t Need to Go Viral
16:00 – Three Types of Content: Education, Story, Community
17:30 – Mindset of Abundance & No Fear of Copycats
19:00 – The 80/20 Rule: 80% of Business from 20% of Clients
20:00 – Opportunity Cost & Balance-ish Life
21:30 – Cost Effective Visibility: Podcast Guesting
23:00 – Pro Tip: Ask for Podcast Content Files to Repurpose
24:30 – Strategic Partnerships & Collaboration
26:30 – TNT Affiliate Partners Page & Collaboration Mindset
28:00 – Community Storytelling & Press Record Strategy
29:30 – The In-Between: Non-Measurable Metrics Matter
31:00 – In-Person Events = Marketing Gold
32:15 – Five Actionable Strategies You Can Implement Today
32:45 – Action Item #1: Five Common Customer Questions
33:30 – Action Item #2: Social Media 2-3 Times Per Week
34:30 – Action Item #3: Reach Out to One Potential Partner
35:15 – Action Item #4: Plan One Small In-Person Event
36:00 – Final Thought: Marketing is About Clarity & Connection
36:30 – Thank You & Final Sponsor Callout
37:00 – End
Kristen Olson
Kristen Olson is an entrepreneur, speaker, and host of the Turmeric & Tequila podcast, ranked in the top 2% of podcasts globally. A former Division I athlete and 5-time CrossFit Games competitor, Kristen has spent over 20 years building businesses, brands, and communities. She has worked with companies including Reebok, Red Bull, Champion, and numerous wellness and performance brands, helping connect strategy, storytelling, and partnerships to create authentic visibility. Through speaking, coaching, and her media platform, Kristen helps entrepreneurs, athletes, and leaders grow their businesses, build meaningful relationships, and show up powerfully in their communities.
Connect with T&T:
IG: @TurmericTequila
Facebook: @TurmericAndTequila
Website: www.TurmericAndTequila.com
Host: Kristen Olson
IG: @Madonnashero
Tik Tok: @Madonnashero
Website: www.KOAlliance.com
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