I am so excited about this- graceful disruptors in the CPG (consumer packaged goods) space!! You know I love my REAL natural CPG’s, but they are oh-so-hard to come by! When I saw this product, I knew I had to have a conversation with them and luckily, I happen to know someone directly in the mix. Sparkling water has been all the rage over the past 5+ years, with many debates around the “natural” flavoring. Yes, most of them are calorie free and the ingredients usually say, sparkling water and natural flavoring- not telling us much. The term “natural flavoring” can mean a lot and there are a lot of shades of grey here. Jump in on this convo to hear from Ted Grant, Co-Founder of Viveau, a sparkling mineral water with REAL ingredients. Ted is a longtime entrepreneur, Michelin-Star Chef, and Dad… in the pursuit of real, good, food. Ted shares his journey, passion, and expertise around seeking real ingredients and the new age process of leading with the heart (instead of chasing profitable margins). The consumer is evolving and so are SOME businesses around us, Ted and Viveau are excellent examples of disruptors “questioning a better way”, living by it, and reaping the rewards from it. If you are an entrepreneur, foodie, chef, or anyone looking to change up the traditional ways of business/living, this one’s for you. Enjoy!
Graceful disruption. Sparking water and natural flavors not being so natural. Passion over paycheck, that leads to a paycheck. Building the right team and creating the right culture aka… The vibe attracts the tribe. Being in alignment with your personal and professional life. Grassroots to boardroom. Creative marketing strategy and evolution. Strategic partnerships. Health, wealth, and balance. Maybe a good cocktail recipe or two… 🙂
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Host: Kristen Olson
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