You hear me saw this a lot, humanize the brand/company… even human. Aka let the truth and let your natural competitive edges shine! The world (consumer) wants the authentic truth, not the filtered, old school (fake) polished version we all grew up with. Even still, this is a pretty new concept, hence I was excited to welcome Todd Giannattasio to the T&T mic on the eve(ish) of his company’s 10-year anniversary. Todd is a veteran marketing expert who has been featured in Entrepreneur Mag, Forbes, and the Huff Post for his proven system to grow brands. He has been on the front lines of the trend setting tip from day 1- even being featured in Seventeen Magazine as a young boy recognized for telling the truth very early on (he shares the whole story in this convo). Todd shares his entrepreneurial journey, how he and his companies have evolved, and what he is looking forward to as an entrepreneur in the coming years. Innovation and evolution are the names of the game and Todd has mastered both. This is an awesome convo for all business humans (entrepreneur or corporate) and for anyone questioning a better
Questioning a better way. Humanizing the brand. Authenticity. Balance. Life and life hacks. Seventeen mag as a young kid. Growth strategy, and strategic partnerships. Family, biz, life balance. The new generation and the new, savvy consumer. Transparency.