76. Reinvention

“When the going gets tough, the tough reinvent.” 

-RuPaul

2020, whoo… what an opportunity 2021 is to reinvention ourselves on all levels! This is an incredible conversation with power boss, Kathi-Sharpe-Ross! We dive into many angles of life’s opportunities, setbacks, business adventures, personal developments and failures,  and how every moment is a new moment to reinvent yourself one small step at a time. Kathi is the president of THE SHARPE ALLIANCE, she is a brand and lifestyle marketing guru who’s made a living out of shaping and advising corporations and brands on how to forge their path in the world. Kathi is also the author of, “STOP! I Want to Get Off: The Guide to Reinventing Your Life.”, which we discuss today and she has a podcast coming soon! This is an incredible conversation for anyone at any stage that is looking to make a change, no matter how big or small, personally or professionally. Have a plan and know that the plan will change, tis’ life☺ More importantly have great people and coaches around you can support the journey- we are here for you, and you us! Cheers!


Highlights:

Breakdown, breakthrough. Community, support, ambition, commitment. Work hard, play harder. Adjusting, flexibility, staying on the trend setting tip. Greatness is a daily choice. Business is relationships, personal relationships.. are relationships. Everything is how you treat people, including yourself. Reinvention. 


Kathi Sharpe-Ross:

Kathi Sharpe-Ross owner and founder of THE SHARPE ALLIANCE brings more than 20 years of industry experience to a well-rounded agency and diverse client base. From corporate brands to entertainment properties, Sharpe-Ross has extensive expertise building businesses and brands through corporate and entertainment marketing, sponsorship, branded entertainment, new media initiatives, strategic and tactical campaign development, event production, merchandise and licensing, retail promotion and public relations.  The client mix includes Fashion, Entertainment, Real Estate, Retail, Content, Brands, Sports, Music, Media & Digital, Cause Related, Film Festivals and Grass Roots Events.

Prior to founding THE SHARPE ALLIANCE, Sharpe-Ross owned SHARPE Public Relations and Marketing for 15 years. Based in Beverly Hills, with affiliate offices in New York, Paris and Hong Kong, the agency represented a diverse client base spanning various industries. Sharpe-Ross took a two year hiatus (2002-2004) from running her own business to head The Leverage Group (now GroupM ESP, a division of WPP), a global marketing consulting firm, as Executive Vice President and head of its west coast office. Under her leadership TLG developed campaigns for: Smashbox Cosmetics, LA Fashion Week, Warner Strategic Marketing, Kathy Smith, Quincy Jones’ Global “We Are The Future” concert, Broadway Video, TD Waterhouse, Sony Music, Redken, Lava Life and more.

Over the last 15 years, Sharpe-Ross has worked closely with the real estate and retail marketing world – developers, their investment groups and major mall companies including Juno Property Group, Triple Five and Taubman Centers.  THE SHARPE ALLIANCE has consulted in areas of media valuation, strategic partnerships, sponsorship, revenue generation, marketing and brand strategies that further enhance and cultivate brand partnerships for both the real estate projects, their assets and the brand objectives of Fortune 500 companies.

Sharpe-Ross’s industry experience and keen business savvy has shaped THE SHARPE ALLIANCE into a highly respected name within the business community and across a wide array of industry categories.
Sharpe-Ross sits on the Advisory Boards for THIS NEXT, FILM YOUR ISSUE/WHAT’S YOUR ISSUE/EVERYONE MATTERS and CURE DUCHENNE.
She is proudly married to her high school sweetheart and is the mother of two fabulous teenage boys.

www.TheReinventionExchange.com

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