53. Open Mic: FOURPOINTS Bar

On the front page of FOURPOINTS Bar’s website is the is the statement (stance) from the Colorado Outdoor Business Alliance (complete statement below). Please take the time to read it in full as it highlights who FOURPOINTS Bar are as people, as a company, and the conversation we have on this week’s T&T episode. You know how passionate I am about disrupting the dollar- where it’s being spent, why, and how, particularly in major corporate settings. We cover big food (major food orgs, KRAFT etc) and their power in the consumer’s market AND in the legislation of our country. The FOURPOINTS team is not only working hard to bring a superior bar with several competitive edges to the already overcrowded CPG “bar” market (prune based fyi and it’s awesome), they are also taking things to Washington DC to play with the big dogs and work for positive social (and consumption) change from all sides. They work with several charitable organizations giving back a percentage of annual sales each year (as a start up!) and align with other fitting industry strategic partners that share in the same core values and passion for Graceful Disruption™:). I’ll leave it there- this is a good one with so many great examples on why it’s so important for businesses to take a stance on social values. That has not been status quo until now. Consumers: fire up your engines and start purchasing accordingly. 

AND the have an Indie GOGO currently launched- support the cause today:  https://igg.me/at/fourpoints-bar/x/23180680#/

A business that makes nothing but money is a poor business.

– Henry Ford

FOURPOINTS Bar was created out of our passion for the outdoors, recreation, and clean eating, and was inspired by our family’s fight with diabetes. In 2007, after experiencing an untimely energy crash descending a 14,000 ft. peak in the Colorado Mountains during a lightning storm, we realized it was time for something different.Utilizing our sports nutrition, culinary, and wilderness athlete backgrounds, we began to experiment with different foods & recipes in an effort to craft an on-the-go and nutritionally complete bar that would better support our active lifestyles and a healthier blood sugar. The result – a slow-burn energy bar uniquely powered by prunes, with a low-glycemic load for sustained energy, without the sugar spikes and crashes. A bar isn’t just a bar to us. We aren’t limited by a desire to just getting outside. We also share a deep love of those wild & beautiful places and a calling to protect & preserve where we play. We are a 1% For the Planet business member and partner with other conservation non-profits to protect public lands. The FOURPOINTS:  Real Food, Macronutrient Rich, Slow-Burn Energy, Ridiculously good

Follow our adventures @fourpointsbar and use #whereveryouplay

-Kevin & Patrick Webber

Colorado Outdoor Business Alliance:

The events of the past few weeks have brought our country’s systemic racism — particularly against Black Americans — back into the headlines. Tragically, these recent stories of violence barely scratch the surface of the injustices and discrimination that black people and people of color face every day in this country. 

Environmental justice is an integral part of Conservation Colorado’s mission, and racial justice is an inseparable aspect of that work. Outdoor recreation holds a problematic history in that for many, especially people of color, the outdoors and wild places have remained inaccessible. As the Colorado Outdoor Business Alliance fights for a world with protected lands, clean air and water, we know those efforts won’t be fully realized unless every person has equitable access to the outdoors, to democratic processes, and we put an end to systematic oppression against black people and people of color. 

Now almost 300 businesses strong, the Colorado Outdoor Business Alliance has impacted dozens of pro-conservation policy efforts over the years. We realize that with our collective influence comes great responsibility. It is our job to ensure that all voices are represented among our membership and within our leadership, that the Colorado Outdoor Business Alliance is an accessible program to all businesses, especially those who represent communities of color, and that we are only supporting policies that benefit all Coloradans, not just some. 

We recognize and stand in solidarity with the leadership of the frontline organizations and individuals working to end racism and violence against people of color. We want a world in which access to the outdoors is a great equalizer; a place where all people can come together, be at home, and feel safe. As the Colorado Outdoor Business Alliance Steering Committee, we commit to advocating for the protections of lands, water, climate for ALL Coloradans. 

The Colorado Outdoor Business Alliance Steering Committee 

Patrick Webber – Fourpoints Bar

Chase LaCroix – Durango Outdoor Exchange
Emily Ledergerber – Alpacka Rafts
Forrest Merithew – Merithew Law
John Nicholas – Bonfire Collective
Kathryn Bedell – Roan Creek Ranch and Agriculture Commission
Kate Palmer – JP Morgan
Peter Downing – Suffer Better
Philip Huffeldt – Wool Hat Creative
Stu Swineford – Relish Studio
Ashleigh Diaz – 4Corners Riversports.

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