37. Vitamin F, Fulfillment

“You have to believe the world is waiting for what you’re bringing”

 -Jennifer Peters

How do you fill the gap between who you are and what you what you do (personally and professionally)? How important is it that you feel fulfilled in what you do?  

It’s easy to day dream AND it’s hard to actually chase those dreams… AND believe that they can come true, even when others tell you otherwise. 

Resilience, commitment, belief, and teamwork are all key ingredients in the recipe for success as an entrepreneur- this cast is proof:).  Tune in and take notes as I sit down with fellow entrepreneur and longtime friend, Jennifer Peters. Jennifer is the Founder of Just Be Kitchen in the heart of Denver, Colorado. It’s a local fave and the ONLY 100% scratch kitchen free of gluten, grain, and refined sugars. Jennifer founded JBK to fill the gap between who she is and what she does. She is a longtime athlete, food enthusiasts, and knew there was a better way to do “healthy food” for everyone, even people with a lot of food restrictions. She shares her personal and biz journey, highlighting her ability to be flexible, embrace opportunity to innovate and progress (even when unexpected), and her unwavering belief that “if you build it, they will come”, is her truth and the space where she feels fulfilled in her mission. 

If you haven’t heard of JBK- you will! They were recently featured on Diner, Drive ins, and Dives, and have had a host of local and national coverage. Jennifer and JBK are making waves, we can’t wait to see what is next as they make the world a better place one Fulfilled Burrito at a time. 


Being a restaurant owner in the midst of CV19. Dream, believe, achieve. Trail blazing, changing minds, disrupting stats quo. Eating healthier, treating yourself kindly, avoiding the doc. Knowing that your tribe is waiting for you to show up. Graceful disruption. Questioning a better way. Sticking to your why. Bleeding the brand and the mission.  

Jennifer Peters, Just Be Kitchen Founder

With a mission to serve mindful mouthfuls from a conscious kitchen with kindness on a plate, Just BE Kitchen is more than just a place to grab some grub. In addition to food made with love and care from scratch, Just BE Kitchen is a place of connection & to feel cared and nourished. ​As Denver’s only 100% scratch kitchen free of gluten, grain & refined sugar, Just BE Kitchen prides itself in servicing diners who have a lot of restrictions. However, its menu doesn’t scream “health food.” Instead, Just BE Kitchen’s menu is a fun play on traditional comfort foods, yet done in a wholesome & healthy way so that people with allergies or who choose to eat a whole-based diet do not have a feeling of lack or sacrifice. 

“We want everyone to feel nourished and cared for when they are here. We want our guests to be able to have a ‘mindful moment’ at Just BE Kitchen, and feel connected to their minds and bodies. Overall wellness is essential to living a meaningful life, and for us, food is how we contribute to our guest’s wellness, because food is at the heart of total well-being.”—Jennifer Peters, Owner. 

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