03. Unapologetically Authentic

KO, Chelsea, and Sarah sit down to dive in about “being the change we want to see in the world”. Chelsea and Sarah share their personal journeys of self discovery AND how/why they established their incredible annual event,

Be Golden. From equality to politics to environment, It’s overwhelming to see and know all the work that needs to be done to make the world a better place AND these two have found a way to make a large scale difference. Listen in how they have done this and are continuing to blaze trail in pursuit of continuous positive impact for the world and all of its people at large.


Personal journeys, self enlightenment, event experience and planing, political discovery, and of course TEQUILA:).


Chelsea Sanders

An artist and creator to the core, Chelsea Sanders is the visionary and co-founder of Be Golden. With 12 years under her belt as founder and creative director of Blueline Media and owner of art gallery Untitled Light, Chelsea brings her artistic passion and entrepreneurial energy and spirit to Be Golden, helping women understand their self-worth and empower them to fulfill their most authentic lives. When she is not lifting other women up through her creative endeavors, she is motivating them on the cycling floor as an instructor at Bloomington-based Ethos Cycling.

Sarah Perfetti

Sarah Perfetti, MPA, is Be Golden’s organizational powerhouse. As co-founder and director of expansion & strategy, Sarah manages Be Golden’s partnerships and all the nitty-gritty details that make it all happen. Inspired to create a safe and inclusive space for collaboration and connection over topics of shared human experience, Sarah’s mission is to encourage women to celebrate themselves and their unique qualities. In her “spare” time, she instructs at Ethos Cycling. Sarah’s other passion? Taking care of the adorable chicks living in her home-based DIY chicken coop.

Be Golden

The mission of the Be Golden Women’s Empowerment Conference is to provide community, mentorship, and tools to inspire and empower women and their allies to spark the change they want to see in themselves and the world around them.

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